Levi Strauss and Vernallis theory

In the video we chose to explore the different ways in which different theorists explore different ways in music videos.

Levi-Strauss:

Levi-Strauss talks about the idea of having binary opposites which can be used to emphasise the impact of a range of opposites used and what impact that they can have on the audience.





Binary opposites: up and down

Todorov:

Todorov looks at the idea of how chronological order affects how the audience perceive a music video

Vernallis:

Vernallis looks at the idea of unruly media, which consists of the idea that a music videos visual response may be a narrative, but the narrative may not always be completed in chronological order, like Todorov argues. As well as this, Vernallis says that the music video may not always be partial and may not quite fit and appear in fragments. This is following the idea that a narrative doesn't have to follow a full storyline.