Charlotte Evaluation Question 4 - How did you use media technologies in the construction and research, planning and evaluation stages?

Charlotte Evaluation Question 3 - What have you learned from audience feedback

Evaluation question 3 what have you learned from Charlotte Keane

Neamh Evaluation question 2: How effective is the combination of your main product and ancillary texts?

Neamh Evaluation question 1- In what ways does your media product use, develop or challenge forms and conventions of real media products?

Work in progess

We have completed stages up to completing our design for our digi-pack. This has allowed us to have a better idea of how we are going to promote our music genre and song to our target audience. As well as this, audience feedback has allowed us to improve our music video in order to be able to effectively meet audiences expectations of a music video in our indie-pop genre.

Brand identidy - digipack

Front cover


For our front cover of our album, we have decided to use an extreme close up with the name of the album: 'LoveScars'. We decided to put the name of the album on the lips, allowing it to stand out and make a statement to our audience about what is involved. We have also decided on having the artists name on the front cover. This is a general convention that comes across in the majority of albums.

Spine of album

For the spine of the album, we have chosen to have the name of the artist and band. We have chosen to incorporate the pastel colours that someone may expect to see on the cover/spine of an album cover. This also makes the CD cover stand out.

Inner left and inner right covers

For the inner left cover of our album, we have decided to put the 'thank you' message from the artist. Here, we are planning on using a hand written style note, as it gives off a more of a personal feel to the album. As well as this, we have chosen to reference the song: 'Satisfied', into the inside cover. For this, we have chosen to use flowers in order to refer back to the song and the fact that we used flowers in the music video:

 

Back cover

For the back cover, we have decided to use the same image as on the magazine advert, of a back with a heart shape made out of scars. This relates to the album title 'LoveScars' and pulls the whole piece together, as well as linking back to the song.

Magazine Advert

This is our final plan for our magazine advert. We have decided to use the name of the album across the centre of the magazine ad, targeting the audience and making the album stand out. As well as this, we decided to use the same image that we will use on the back of the album cover in order to connect the two elements of the digi-pack. The artists name has been placed over the top of the album cover, creating it to stand out and make the audience interested. The record label and release date has also been put in the magazine ad in order to increase promotion.

We have chosen to use pastel colours which is a code and convention of the indie-pop genre. This is beneficial as it highlights to the audience the genre of the music video.

Magazine Ad Design

Here, we have considered different ideas for what our magazine advert could be for our Digipack, in order to find how to most promote the album cover.

Magazine advert discussion

In this video we discussed our initial designs for the magazine advert. We have decided to go with Neamh's design of the image showing the artists back with scars on it. This photo is the same as the photo which is on the back of our digipack. This is a convention that many artist use and it will create a sense of familiararity for our audience.  The font and colours we have decided to use are very bright and colourful which will draw in the audience as their eyes will be initially drawn to the magazine advert. The audience still get a sense of the overall concept of the song through the name of the album and the photo on the magazine advert. The name is 'Love scars' and this is clearly shown through the scars in the shape of a love heart on the back of the artist.

Font Analysis

On this Prezi, we have considered what fonts most fit with the indie-pop genre. This has then allowed us to effectively compare which fonts would most suit our Digipack album cover, as well as most fitting with the genre of the music video.

Analysis of magazine adverts in the indie-pop genre

Analysis of magazine advert in our genre

Analysis of magazine adverts

CD Cover analysis

We looked at a range of different album covers and considered what elements makes them most effective when reaching their specific target audiences. This then allowed us to consider what codes and conventions other artists have used to meet their audiences expectations.

CD Planning

After listening to the song, we considered what elements should be considered when designing the CD case for our song, most fitting the indie-pop genre of the music video.

Brain dump

This is an example of a 'Brain dump'. This is essentially what comes to mind when our chosen song is listened too. The page includes key lyrics, emotions, moods, ideas and concepts.

Analysing CD covers

 I went into HMV recently in order to find current up to date CD covers and analyse what characteristics they have in order to make them stand out. I took pictures of three CD covers (Front and back). 

ISSA- By 21 Savage

Immediately from looking at the front cover of this album, it uses the colour pink as it is quite bright and vibrant in order to attract an audience member towards it. The cartooned effect of the cover makes it aesthetically pleasing and more appealing to their target audience of people aged 16-25. The artist's image is represented through the use of chains around his neck, money that is seen on the front and back of the album and the tattoos that the artist has on his body. 

 Everybody- By Logic
This album cover stood out to me because from a far, you look at the album and see that it looks very similar to that of the "Wedding at Cana" by Paolo Veronese. The painting inspired the idea for his next album cover, in which he wanted to show all different people together sharing a meal, his family, friends, neighbours, co workers, girlfriends, Exes, dogs and robots. This would explain the name, "Everybody". The font on the back of the album cover compliments this idea, as it is a style that replicates the writing that would have been used in important documents and scrolls in the time period that the original picture was set in.

 Youth- By Tinie Tempah
This album provides some context to it. The title 'Youth' suggests childhood. This would suggest that the album has something to do with Tinie Tempah's upbringing and making him into the person that he is now. On the front of the album he can be seen sitting next to a small boy who is wearing similar clothing and has the same hair style as him, this suggests that that was him when he was younger. In the background of the front cover, flats can be seen and this would most likely be where he grew up. The font on the back of the album is small and it has been placed at the bottom so that the image underneath can still be clearly seen.

The best of STING- fields of gold album
This has a simplistic colour scheme which has connotations of a bee which would be playing on their name 'Sting'. This connotation is apparent from the use of yellow and black colours throughout. The front and back of the album both show a side of his face but when the cover is opened, it becomes clear what that the two sides of his face make an image of his whole face when put together. The font style is thin and not very bold and there is nothing that makes it out of the ordinary.

Lungs- By Florence + the machine

The artwork on this album is really creative and it fits with her indie pop genre of her music. As the title of the album is 'Lungs' that is the continuous theme throughout the artwork. On the front cover, lungs are used as a prop that can be seen outside of her body to highlight their importance and delicacy. The delicate theme is also shown through the chosen typography as the font appears in a handwritten style and is in a white colour which symbolises purity. The second image (on the left once you open the CD cover) shows Florence in a wilder manner and how connected she is to her audience at shows as she gets involved with the crowd. The actual CD shows two hands which look like a set of lungs. This concept shows the mechanics behind lungs and that without them we wouldn't be alive. The back of the CD cover shows a diagram of the lungs, it appears to be numbering what the different parts of the lungs are but it is actually just listing the songs, this is a really clever idea and it would definitely draw in the audiences' attention. 

Work in progress

We have been able to film the majority of our music video, where we have been exploring different shots, angle types and locations. We have found elements of filming more difficult than others, for example, timings and lighting have become more of an issue as the winter progresses. However, we have had to find alternative ways in successfully getting around these issues that we have had to face.

Health and safety

We have considered possible locations for filming our music video. Planning these locations has allowed us to assess the possible health and safety issues that we may experience when filming. The health and safety issues that we may come across are important for us to consider as we would need to ensure that our actor is not in any risk.  

Initial filming- Target Audience Feedback

We should our peers our footage that we filmed over half term. From this, the answered questions based on what they thought about our M-E-S, cinematography, locations, codes and conventions and whether the footage met with what they would expect from our genre of music. From this, we found that our target audience thought that our props could have been more creative and we could have used different shots when filming in locations. For example, we chose to show our peer-group footage from the train station, in which our peers decided that this could have been filmed in a more creative way. This has been hugely beneficial for us as it has allowed us to use our peers opinions of the song and the genre to our advantage in order to reach out to our audience.






With the collection of feedback that we got from our peers, it has allowed us to improve what we think we want to include in our video, allowing us to effectively reach our target audience.