Brand identity- Digipack

The artist is called Jorja Winter. The decisions we have made regarding colour include, We have decided to use pastel colours which we though would fit in with our genre of indie-pop, therefore reflecting the genre. The overall concept of the album is about love, loss and heartbreak, which is why we have decided to call it 'Love Scars'. We will show this through the images and fonts we use on the digipack. It links to our audience as it will appeal to listeners of the indie-pop genre, as they should be able to recognise straight away what the genre is as it would be similar to what they are familiar with. The audience would be sympathetic of the artist as they would be seeing them in a negative light as they are heartbroken and destroyed. The artist is essentially stripped back and the audience can see their true colours. The genre is shown through the use of conceptual pictures and not specifically people, this is typical of the indie-pop genre as the images we see as audience members sometimes are not what we would expect and they are slightly alternative. The codes and conventions that we will use are a symbol of our record label, NC records, the artists name on the front and spine, we will also include a barcode on the back to make the product appear more professional. This will link to our other two products as the music video is a song about love and loss and this fits in with the album concept and title 'Love Scars'.