In depth analysis of music videos by A2 students

Unconditional- Kehlani

This student music video fits the convention of the indie-pop genre. The video fits the narrative genre but has elements of concept as well, both of these work well with the lyrics. Popular and trendy clothing has been chosen to add to the pop element of this song and a subtle makeup look compliments this well. Editing techniques such as a split screen has been used to show both of the main characters emotions and their relationship to one another. Another great editing technique that they used was to put a shot of a traffic light turning green at the same time as the beat dropped in the song. This not only was very seamless but it also signalled when the song was about to pick up pace. The main character is seen to be positioned to either the left or right of shots until she is reunited with the person she loves.  The locations that were used were areas in London which fitted in with the indie-pop genre as there is a number of creative places in London. They made use of graffiti and coloured houses to show this. One shot that i liked in particular was a close up of the female character typing a song lyric into her phone. We have adapted this idea and used a similar approach by using a phone to type out "I miss you" and then deleting it. 

Love runs out- One Republic

This music video fits in with the genre of Indie-Pop for a number of different reasons. Costumes, hair, makeup and props play a huge part in this music video. This is because in the video the audience is watching some sort of chase, the male character is following the female through London as she passes through portals. Each time the pair of them go through one of these portals their appearance changes as well as the location they are in. This allows audiences to distinguish clearly when they are in a new location. When travelling through these portals, editing has been used in order for it to look like they are actually going through them. This is done by using a warping transition to the next scene as well as editing a moving graphic of a portal which appears to be similar to the one that can be seen in the programme 'Primevil'. A rewinding effect is used at the end to recap to the audience the journey that they have been on. Panning has been used near the end of the video to capture the moment when the two are finally with each other standing still. This allows the audience to see both their emotions at once. 

Let her go- Passenger

This music video fits in with the genre of Indie-Pop for a number of different reasons. This music video follows Todorov's three stage theory; where everything is balanced, progress as something comes along to disrupt that equilibrium, and finally reach a resolution, when equilibrium is restored. Dim lighting has been used to show the performance side of this video which highlights that it is not the main part of the video but more of a voice in the characters head. This is played out by the end when the boy who is doing the performance comes to comfort the main character who has been acting. The location of London has been used to show how the couple met in an everyday manner, on the tube. Invisible cuts are used to show the transition of time moving forward and this could be a feature that we could incorporate into our own music video as it has the same genre as this one and we will be showing the moving forward and backward of time throughout. After the two characters break up the males costumes change to winter clothing and the lighting becomes darker and blue looking. The audience are then shown flashbacks to when they were together sitting in the same place as he is now alone. The different clothes and colouring in the shots create a clear distinction between them.