I think that our music video falls into the rock indie pop genre, as a result of the common themes that come across in other indie rock pop genres, for example, in Oasis, 'Wonderwall', George Ezra's 'Listen to the man', and Kings of Leon, 'Sex of Fire'.
Oasis - Wonderwall
In the music video for the song 'Wonderwall', there is great emphasis on the genre of the music through the use of acoustic guitars, which also is as apparent factor in the indie genre. The rock element enters the song through the gradual introduction of other instruments, for example the drums and other stringed instruments. This is important in highlighting the genre as it allows it to stand out more to the audience what the genre is.
The music video is creative as it attracts the audience in a way that is different to other music videos which may fall in to the other genres (pop or rock). The semiotics show how the music video fits within the combination of pop rock and indie music. For example, the use of guitars is what mostly highlights the genre to the audience.
M-E-S
Throughout the music video, the band is shown as being the typical idea of a 80's band which meets the audiences expectations of the indie rock pop genre. In the music video, the men in the group are always shown in comfy causal clothing, usually shown with a musical instrument of sum sort. However, women are shown as a sexual object. As well as considering this, there is always a presence of musical instruments to relate back to the genre.
Cinematography
In the music video there is a large range of cinematography used to highlight the genre. The use of close ups and mid-shots of the band highlight to the audience the indie and pop element of the song. Similarly to this, the gradual introduction of instruments in the video emphasis the rock image that the band are looking to portray. The amount of times that a guitar also shows up in a shot is important as it is highlighting how the genre is intertwined with sexuality when being compared to the woman in the mid-ground.
Editing
Editing plays an important role in highlighting the genre of the music video, as it is used to the directors advantage. One way that the genre is highlighted is through the use of a black and white filter put on the band throughout the music video. This emphasises the look of the band when considering the indie pop rock look. As well as this, colour isolation on the guitars is important as shows the importance of highlighting the idea of an indie music video the audience. The guitar highlights how the music fits within the genre. As well as this, the use of split screening is useful in explaining the music genre as it highlights the importance of character and music to the genre.
George Ezra's 'Listen to the Man' follows the idea of indie rock pop as it is a common theme in his music to have emphasis on the guitar and his voice. The indie element is concentrated on by having less complex instruments for the music video. The use of the guitar and the lack of other instruments on the set sign the idea of the song fitting in with the rock indie pop genre. This is highly significant as it develops the indie pop look as well as the narrative theory of binary opposites. Binary opposites are shown through the combination of old and young which seem to be a common theme throughout the song.
M-E-S
In the music video there are few props as the semiotics are suggesting that the song is a narrative set at a train station. In the video there are a few more extravagant props, including the drink in the coconut that Ian McKellen receives. Similarly, Ezra brings out a guitar which coincides with genre. Both characters are dressed casually, which more fits with the idea of the music video being a narrative rather that (e.g.) a image performance.
Cinematography
In the music video, the director has chosen to look at the use of bright lighting to emphasise the actors. This is because it relates more to the pop genre but has an element of indie in it as well. The use of close ups and mid shots show the audience the genre of the music video. As well as considering this, the vast amount of two shots that are used show the audience the relation to the pop genre.
'Sex on Fire' looks at mainly the rock genre with the base undertone and the drums. however there is also an element of indie and pop in the music which is used to attract a range of audiences, ultimately benefitting the band. There is also a great amount of singing in the music video, in relation to the instruments that are in the music.
M-E-S
In the music video the band are dressed in generally the same way. This is with dark coloured clothing through out the music video, which further relates with the lyrics of the song. As well as this, the main artist in the music video wears the Cross as religious symbolism, relating further to the idea of rock and indie music. This is highly significant as it develops the indie rock look as well as the narrative theory of binary opposites as well as the narrative theory. This is because it looks at the idea of light against dark, good against bad as well as following the idea of a story line, being that actions result in a specific consequence.
Cinematography
In the music video, the Kings of Leon look use low key lighting to emphasise the rock element of the music video. Similarly, the use of close ups are significant as it points out the most important elements of the song (the cross as religious symbolism, the guitar to the genre of music, the simplistic meaning of black birds, the connotations of shadows.)
This all points towards the idea of the indie element with the dark lighting highlighting the mysterious element of the music video.
Light seems to be a common theme in the music video as it looks at the contrast between good and bad, along side with the lyrics it compares the idea of sex being both good and bad (which is shown through the use of bright and dark.)
Editing
For editing, the music video uses lots and lots of short takes of the band and the artist. This symbolises the quick nature of the music video and what the song represents. As well as this, the director has chosen to use shots of the band and panning around the band which creates the sense of movement within the song.
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