From creating the Facebook page for the song, we have found what our target audience specifically enjoy about the genre of the song and this has further allowed us to develop what we think that the target audience would expect from the music video and what fits in with the genre. From this we found that there was a specific group who enjoy the song, which is female teenagers, which is also important to consider as they are the target audience. From this, we found that our target audience enjoyed the beat of the song which comes across constantly throughout the song.
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