Existing record label company research

Record Label research

Record Label: Gain Records

Specialist genre/artist: Gain Records focus on mainly rock, heavy metal, death metal, melodic death metal, hard rock and alternative rock metal. They have produced albums for bands including:

• Smash into Pieces
• Avatar (Hail the Apocalypse)
• Crashdiet (Generation Wild)
• H.E.A.T (Address the Nation)

Record Label: Warner Music Group

Specialist genre/artist:  Warner Music Group have worked with multiple large named artists, including:

• Ed Sheeran
• Jason Derulo
• Coldplay
• Madonna
• David Guetta
• Red Hot Chilli Peppers
• Clean Bandit
• Rita Ora
• Charlie XCX
• Prince
• Anne-Marie
• My Chemical Romance
• Rod Stewart
• Phil Collins

The record label covers a range of music genres, including pop, alternative rock, emo, electropop, Brit-pop, pop rock, contemporary R&B, hip-hop and funk rock.

Record Label: Columbia Records

Specialist genre/artist: Columbia Records have produced records for huge name artists from different ages of music. This includes:

• George Michael
• Adele
• One Direction
• Beyoncé
• Bob Dylan
• Katy Perry
• Mariah Carey
• Shakira
• David Bowie
• The Chainsmokers

The record label covers a range of pop artists, including other genre: Latin American, pop, alternative pop, experimental rock

Record Label: Sony Music

Specialist genre/artist: Sony Music covers lots of artists from Columbia Records, but also involved artists like Brittiany Spears, Michael Jackson, George Ezra and Will Smith.

When comparing all four record labels, I think that either Columbia Records or Sony Music would most benefit Balcony. This is because when looking at the genres that the companies produce, Balcony would fit consistently within this genre of music.