This is the music video for the song 'Praying', Tom Grennan. I chose this specific music video because it fits within the common pop theme which lots of members of our target audience would enjoy. This is important to consider as it is important to choose a song that out audience would enjoy meaning that we could target them to the best of our abilities.
This specific music video would allow us to be creative in our locations and shot types that we used. In the music video, the shots are constantly changing in relation to the singer and his position on the screen and the beat of the music.
When considering the opportunities that we may have when filming the music video we could have explored a range of different shot types and angles in which we could use for targeting the audience. We could also use codes and conventions in order to relate to the song and the genre. For example, in the music video, the repetition of the chorus and the returning to the kitchen is beneficial in looking at the relationship between faith and peoples everyday life.
When considering initial ideas, we could use the reference of religion and interpret that into the music video along side the lyrics. This would emphasise the use of codes and conventions
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