Digipack design

 Below shows two images, the first one is the front and back cover of the Digipack. This is what you would see if you were to open it and lay it down on the table with the front and back facing upwards. In this image the left side shows half of a male's body. He is in a busy area with cars driving past him as he walks on the pavement. On the right hand side it shows the opposite side of the women's body and she is looking out on a rooftop onto a city and the sun can be seen setting in the distance. This is meant to show two different perspectives, one is amongst the chaos and another is looking from a far. They are both positioned that if you look at the images separately two pictures are seen but once put together, the male and female make up one body in the centre.

This is the inside of the digipack, along the spine, "Balcony- satisfied" can be read, this would be more visible on outside of the digipack as the inside would be only a reverse of what is seen. i have added it to this design instead to allow for the full effect of the design shown above. On the left of the design that is seen below, the writing "Satisfied Balcony" with a music note can be seen on top of a drain cover. on the right, two arms are extended out to be holding hands, this will only be truly visible  once the CD is removed, however you will still be able to see the arms reaching out when the CD is in place. 

CD Cover analysis

We looked at a range of different album covers and considered what elements makes them most effective when reaching their specific target audiences. This then allowed us to consider what codes and conventions other artists have used to meet their audiences expectations.

CD Planning

After listening to the song, we considered what elements should be considered when designing the CD case for our song, most fitting the indie-pop genre of the music video.

Brain dump

This is an example of a 'Brain dump'. This is essentially what comes to mind when our chosen song is listened too. The page includes key lyrics, emotions, moods, ideas and concepts.

CD Covers

This is the album cover for the band 'Earth Wind and Fire'. This cover stood out to me as it is bold and makes a statement towards the audience. This also stood out to me because of the idea of religion that it holds. The use of bright lights and praise symbols, such as the artists arms raised and the use of powerful animals pointing to the bold colour highlights the nature of the cover.

The album cover very much meets the audiences expectations as Earth, Wind and Fire use very bold and very colourful, much like the album cover. As well as this, the band have the name of the album and the name of the band on the front cover of the case.

 

 

 

Hozier's album cover looks at different aspects of colour and unusual creativity. Hozier's album cover consistently uses similar colours through out the cover, especially over the middle two compartments of the case, following the idea of natural beauty. The front of the case still uses similar colours of orange and black to the middle two compartments of the case. However, it also uses the idea of having no identity, shown by the lack of the characters face with this linking to the audiences expectations of not using the artists face in the music videos or the album cover. 

 

The Queens of the Stone Age album cover links back to the title of the album 'Villains'. The title of the album links back to the use of the devil on the cover relates to the idea that villains control choices and decisions made, However, the use of religious imagery contradicts this idea as it opposes the classical idea of what a villain is portrayed like.

As well as this, the choice in colours that have been selected, red and black, for the album cover places more connotations of the name of the album which is significant when trying to reach the specific target audience.

Target Audience feedback

Members of our target audience said what they thought of the music video. From this feedback, our target audience have generally really enjoyed what we have created. This has been beneficial as it has given us the knowledge that it has met the expectations of our target audience. We have a range of feedback from different social media sites including; Whatsapp, Snapchat, Instagram and Facebook.

Analysing CD covers

 I went into HMV recently in order to find current up to date CD covers and analyse what characteristics they have in order to make them stand out. I took pictures of three CD covers (Front and back). 

ISSA- By 21 Savage

Immediately from looking at the front cover of this album, it uses the colour pink as it is quite bright and vibrant in order to attract an audience member towards it. The cartooned effect of the cover makes it aesthetically pleasing and more appealing to their target audience of people aged 16-25. The artist's image is represented through the use of chains around his neck, money that is seen on the front and back of the album and the tattoos that the artist has on his body. 

 Everybody- By Logic
This album cover stood out to me because from a far, you look at the album and see that it looks very similar to that of the "Wedding at Cana" by Paolo Veronese. The painting inspired the idea for his next album cover, in which he wanted to show all different people together sharing a meal, his family, friends, neighbours, co workers, girlfriends, Exes, dogs and robots. This would explain the name, "Everybody". The font on the back of the album cover compliments this idea, as it is a style that replicates the writing that would have been used in important documents and scrolls in the time period that the original picture was set in.

 Youth- By Tinie Tempah
This album provides some context to it. The title 'Youth' suggests childhood. This would suggest that the album has something to do with Tinie Tempah's upbringing and making him into the person that he is now. On the front of the album he can be seen sitting next to a small boy who is wearing similar clothing and has the same hair style as him, this suggests that that was him when he was younger. In the background of the front cover, flats can be seen and this would most likely be where he grew up. The font on the back of the album is small and it has been placed at the bottom so that the image underneath can still be clearly seen.

The best of STING- fields of gold album
This has a simplistic colour scheme which has connotations of a bee which would be playing on their name 'Sting'. This connotation is apparent from the use of yellow and black colours throughout. The front and back of the album both show a side of his face but when the cover is opened, it becomes clear what that the two sides of his face make an image of his whole face when put together. The font style is thin and not very bold and there is nothing that makes it out of the ordinary.

Lungs- By Florence + the machine

The artwork on this album is really creative and it fits with her indie pop genre of her music. As the title of the album is 'Lungs' that is the continuous theme throughout the artwork. On the front cover, lungs are used as a prop that can be seen outside of her body to highlight their importance and delicacy. The delicate theme is also shown through the chosen typography as the font appears in a handwritten style and is in a white colour which symbolises purity. The second image (on the left once you open the CD cover) shows Florence in a wilder manner and how connected she is to her audience at shows as she gets involved with the crowd. The actual CD shows two hands which look like a set of lungs. This concept shows the mechanics behind lungs and that without them we wouldn't be alive. The back of the CD cover shows a diagram of the lungs, it appears to be numbering what the different parts of the lungs are but it is actually just listing the songs, this is a really clever idea and it would definitely draw in the audiences' attention.